1cupstrawberriessliced (fresh, hulled, and thinly sliced)
1/4cupbrown sugar(light or dark)
1tspcinnamonground
1eggbeaten(for egg wash)
Instructions
Prepare the yeast: Pour 1 cup warm milk (110°F / 45°C) into a small bowl. Sprinkle 2 1⁄4 tsp active dry yeast over the milk and let it sit for 5 minutes until foamy.
Make the dough base: In a large mixing bowl, combine 1/3 cup granulated sugar, 1/2 cup softened butter, 1 egg, and 1 tsp vanilla extract. Mix until creamy and combined.
Add dry ingredients and yeast: Add 4 cups all-purpose flour and 1/2 tsp salt to the butter mixture a cup at a time, then pour in the yeast mixture. Mix until a shaggy dough forms.
First rise: Place the dough in a lightly greased bowl, cover with a clean kitchen towel or plastic wrap, and let rise in a warm place for about 1 hour or until doubled in size.
Prepare the filling: While dough rises, beat 1 cup softened cream cheese with 1/2 cup powdered sugar until smooth. Set aside. Combine 1/4 cup brown sugar and 1 tsp cinnamon in a small bowl.
Roll the dough: After the first rise, punch down the dough and roll it out on a lightly floured surface into a rectangle about 12×16 inches.
Add fillings: Spread the cream cheese mixture evenly over the rolled dough, leaving a 1/2-inch border. Scatter 1 cup thinly sliced strawberries over the cream cheese. Sprinkle the cinnamon-brown sugar mixture evenly on top.
Roll and slice: Starting from a long edge, roll the dough tightly into a log. Use a sharp knife or dental floss to slice the log into 8–12 even rolls, depending on desired size.
Second rise: Place the rolls in a greased baking dish, leaving a little space between each. Cover and let rise about 30 minutes until slightly puffy.
Bake: Brush the tops with beaten egg for a glossy finish. Bake at 350°F (175°C) for 25–30 minutes until golden brown and cooked through.
Cool and finish: Let the rolls cool 10–15 minutes before dusting with powdered sugar or drizzling a simple glaze. Serve warm for the best texture and flavor.
Notes
Store cooled rolls in an airtight container for up to 3-4 days. Reheat individual rolls in the microwave for 20–30 seconds or in a 325°F oven for 10 minutes.